A Big Waste of Time?!?!?!?

Tweeting your Social Media

In the wake of Social Media Empire's fickle following now companies are utilizing Social Media in new ways to reach out to their potential clients and hopefully tap into new clientele and achieve more business.  One such case is Social Media Savvy companies reaching out to High School Seniors to get at some of the $1,139 average that is spent per family on prom per yer.  Per family per year.  Think about that a minute....  thought about it?  Good.

So say we have 200 people in a graduating class, and 80% of that number go to Prom, for our sake we will exclude the possibility of people who are not part of this schools graduating class from our numbers.  So we are looking at about 160 students attending Prom out of 200.  So these 160 people will spend an average of $1139 per person.  What does that mean?  Well in layman's terms it accounts for about $182,240 spent on one night.  This money is of course divided up amongst all expenses, so we have Prom Tickets, Dinner, Limos, Flowers/Courasages, Tuxes, Dresses, Hotels etc etc etc.  But the kicker really is that that is just one school, one Prom, and one Graduating class, yet we see over $180,000 of potential income.

Now let's consider that according to Better High Schools Org in 2004 there were 18435 high schools averaging about 768 students.  Supposing that 25% of those students are Seniors we are talking about an average of 192 Seniors per High School.  If we stick with around 20% not attending we have about 153.6 Seniors who will go to Prom.  That's about 2,831,616 Seniors going to Prom, not to mention if they bring any outside guests or go to multiple Proms, this also excludes any underclass-men proms, such as Junior Proms.  No the kicker, this equates to about $3,225,210,624 of potential revenue for businesses associated with Proms.  Pretty crazy right?  Just wait until you read the article at goo.gl/BCgd0.

Weapons of Mass Distraction

Social media is such a focus in our everday lives that we sometimes mistake everything that we read for truth, without checking the facts.  Recently there have been breaches in secuirity for Social Media accounts belonging to various Firms and Organizations, such as the debacle that the Associated Press dealt with last week when their account was hacked and the results of the fraudulent posts caused panic and stock market prices to drop.  As a result the Commodities Future Trading Commission is looking into imposing regulations and rules, and holding companies and firms responsible for their Social Media output, especially in the event of their security not preventing a breach, as stated in the following link goo.gl/3aH5W,  proving that Social Media can be used to the end users goal, whether that is for good or malevolent purposes.

Tweet Twit!

 

Social Media is unavoidable if you are looking to work in or create a business.  Effective use of it is crucial to the success and reputation of a business.  It is the first line of defense, a way to connect and a way to promote and brand your product, but we have said all this, now it is time that we practice it a little.

I have made a twitter account for a Photography Business that I am looking into getting up and running in the Cleveland Area.  It can be found at goo.gl/Jn0u2.  The page is basic right now, containing the name of the business and the Facebook page link, again it is important to use multiple channels to communicate and brand your business, as well as optimize your exposure to potential clientele.

Duck, Duck, Goose!

One organization that utilizes Social Media effectively is the Duck Tape Company, goo.gl/pPuli.  They create interaction with their potential clientele by alerting them to joint ventures, contests, specials and even just random surveys about your favorite Duck Tape.  This kind of attentiveness is great for the short attention span of today's Social Media users.  Along with the various aspects of their marketing plan, such as scholarships for those who make their prom outfits out of Duck Tape, their efforts have not gone unnoticed.

With that I am signing off for this post, tune in next week were we will further discuss Social Media Networking and Social Media Marketing, as well as take a more thorough look at Marketing plans that utilize Social Media and how to grow your business through Social Media.